·Corporate Strategy
A Merger Is Not an Idea
Why the Omnicom - Interpublic deal reveals a deeper failure of imagination in advertising
#Innovation
282 results
·Corporate Strategy
Why Emotions Are First Principles in Product Strategy
Products succeed when they answer what people feel, not just what they need
·Corporate Strategy
Book Extract: From customer journeys to integrated experiences
A brand’s attempt at relevance and how AI worked for it. An extract from Sangeet Paul Choudary’s new book, “Reshuffle”
·Corporate Strategy
Power shifts and algorithms
Sangeet Paul Choudary in conversation with Shrinath V on how AI is changing business strategy. Part one of the two-part podcast: “The Next Game: Competing When AI Changes the Rules.”
·Corporate Strategy
Where to Play and How to Win in the AI Era
Sangeet Paul Choudary, author of ‘Reshuffle’, in conversation with Shrinath V. The final in a 2-part podcast: ‘The Next Game: Competing When AI Changes the Rules’
·Product & Innovation
From Bazaar to Breakthrough
The next phase of global innovation may emerge not from invention, but from how India adapts and stretches existing tools.
·Corporate Strategy
Tech Titans and Billion Dollar Bets
SoftBank insider Alok Sama talks about the mind of the investment company’s iconic founder Masayoshi Son, how venture capital operates, the tech bros, India’s true potential, and more
·Corporate Strategy
Just Do It, Again
Iconic brands have a strong core. Any attempt to transform the core, driven by big consumer and lifestyle changes, can be particularly tricky, as global sportswear brand Nike discovered recently
·Corporate Strategy
Heatwave, Flood & Water Stress: India Inc’s Tryst with Extreme Weather Patterns
Why businesses need a holistic climate action plan. Now!
·Corporate Strategy
Hybrids in an EV era
Propelled by the Toyota and Suzuki partnership, the resurgence of hybrids is a signal that the electric mobility revolution in India may take a lot longer than was assumed
·Corporate Strategy
Paytm: Emperor’s new clothes
At the heart of the fintech major’s precarious slide lies the abject failure of its Super App strategy. But that’s just one part of the story.
·Founder Journeys
The risk taker
What makes Elon Musk tick? Insights from the biography by Walter Isaacson
·Corporate Strategy
Noel Tata’s brahmastra
His value lifestyle brand Zudio has caught the attention of the entire retail industry. It also signals a coming of age of retail in small town India
·Corporate Strategy
Fintech Special Report Part 1: Indian fintech at a crossroad
The outlook for fintech companies has shifted from unchecked optimism to uncertainty. The rose-tinted glasses are off and some of the well-funded companies are pivoting. Their future will depend on their ability to look beyond technology as the panacea. Part 1 of a 4-part series
·Corporate Strategy
Fintech Special Report Part 2: From competition to collaboration
The ground reality has changed. Fintechs are realising that partnerships and ecosystem thinking are key to winning the market, not competing with the incumbents. Part 2 of a 4-part series
·Founder Journeys
From employee to entrepreneur
A message to young graduates: Don’t ignore regular salaried employment. It can gain you valuable business experience and serve as a springboard to an entrepreneurial career
·Corporate Strategy
12 Deadly Sins That Bedevil Incumbents
Here’s a pattern that I’ve observed throughout my career: incumbents mostly lose; they somehow survive but don’t thrive. An incumbent growing faster than the market over a decade is more an exception, rather than the rule.
·Business Model Innovation
How does a firm develop a business model with sustainability at its core?
Book Review: ‘Sustainable Business Model Design - 45 Patterns’ by Florian Ludeke-Freund, Henning Breuer, and Lorenzo Massa
·Founder Journeys
The Middle India consumer
Middle India has low trust for a new interface. Here’s how Razorpay, Smartstaff, Meesho, Dehaat and Krazybee are investing in gaining trust. An extract from ‘Winning Middle India: The Story of India’s New-Age Entrepreneurs’, by Bala Srinivasa and T.N. Hari