• Explore
    • By Category

      • Entrepreneurship
      • People
      • Leadership
      • Technology
      • Big Ideas
      • Strategy and Innovation
      • Capital
      • Newsletter - FF Insignts
      • Newsletter - FF Life

      By Content Type

      • Articles
      • Columns
      • Videos
      • Podcasts

      Editors picks

      Around the web

      Contributors

  • About Us
    • Who we are
    • Founding Members
    • Advisory Council
    • Media
  • Sign In
  • Sign In

Tag : phygital

How do you keep track of your changing customer needs?
  • Founding Fuel
  • Apr 28, 2019 4:04a.m.
  • Newsletter
How do you keep track of your changing customer needs?

The digitisation wave and Andy Grove’s strategic inflection points, Clayton Christensen on understanding the customer’s jobs to be done, disruptive technologies, optimising board composition in the digital era, and understanding “phygital”

  • Read Time : 3 mins
  • Tags
  • Competing Against Luck
  • books
  • Innovation
  • Disruptive technologies
  • Andy Grove
  • Only the Paranoid Survive
  • Customer insights
  • Customer Driven Innovation
  • Phygital
  • Clayton Christensen
What is “phygital” and why you should care about it
  • Amrita Chowdhury
  • Dec 19, 2016 8:12a.m.
  • Strategy and Innovation
What is “phygital” and why you should care about it

People move seamlessly between the physical and the digital world. Shouldn’t your consumer experience too? A four-step model shows how to create a better experience

  • Read Time : 10 mins
  • 1 Comment
  • Tags
  • consumer experience
  • User experience
  • consumer journey mapping
  • Phygital

Editors Picks

FF Life: Notes from a rookie doodler—five lessons
A battle of unequals
The soul in the machine: Thinking about thinking
Building Back Better: Lessons from Zoho's founder
Why we need a new framework for India@100

Latest

The US–Israel War on Iran: The Risks to India’s Strategic Hedging
The US–Israel War on Iran: Energy, Power and Regional Disruption
Your Life Is Already Long India. Your Portfolio Shouldn’t Be
Tariffs Are the Noise. Realignment Is the Signal
When Data Is Right but Decisions Go Wrong
  • About Us
  • Careers
  • Privacy
  • Terms
  • Refunds and Cancellation Policy
  • Contact Us

Subscribe to the Founding Fuel newsletters, FF Insights (every weekday) and FF Life (weekend edition), specially curated for entrepreneurial leaders looking for an Indian lens on things that matter.

We will not spam you. You can unsubscribe at any time.

Please enter your details to proceed with the payment.

Just a quick note! We pay GST on your voluntary payments, so we need a few details for our records. We share the data with Razorpay strictly for invoicing purposes. If you'd like a GST invoice, please include your GST number.

Fields marked with an asterisk (*) are mandatory.

Note:

  • To retain your anonymity, we’ve filled the next Razorpay form that follows with a dummy mobile number (9999999999).
  • You have the option to replace it with your own mobile number, in case you prefer transactional convenience. Or simply continue with the pre-filled mobile number.
  • Be rest assured, either way, this will have no bearing on the successful completion of your transaction.

Copyright Founding Fuel Publishing Pvt Ltd © 2015-2025