Business As Usual marketers are blissfully insulated from what’s happening on TikTok, an app that has at least 200 million of their own core customers hooked

• Read Time : 4 mins

• Tags
• Simon Sinek
• Sudhir Kakar
• Millennials
• TikTok
• 99percentinvisible
• Anthropocene Reviewed
• Systems Thinking
• Consumer Behaviour

A lot many things got our attention this week. From astute observations on an eyeballs-focused media, to why the millennials are not too very different and changes at Tata House

• Read Time : 4 mins

• Tags
• N Chandrasekaran
• Millennials
• Newsletter
• Tata group
• Simon Sinek
• Media
• Andre Agassi