·Corporate Strategy
When Data Is Right but Decisions Go Wrong
Strategy fails not from lack of information, but from outdated assumptions about what it implies
Business And Strategy
235 results
·Corporate Strategy
A Merger Is Not an Idea
Why the Omnicom - Interpublic deal reveals a deeper failure of imagination in advertising
·Family Business & Inter-generational transitions
Inside Chennai’s Enduring Enterprises
A field report on family ownership, continuity, and the craft of building for the long term
·Corporate Strategy
The Best Stories of 2025
Ten of our best work through the year—on business, leadership, and geopolitical trends
·Corporate Strategy
The New Perimeter of National Security
Why India’s corporate leaders can no longer separate digital risk from strategic resilience
·Corporate Strategy
Why Emotions Are First Principles in Product Strategy
Products succeed when they answer what people feel, not just what they need
·Conscious Capitalism and Ethical Business
How Community, Not Competition, Can Renew Capitalism
The real job of management is managing the not always compatible expectations of stakeholders, says John Kay. The organizations that have been successful in the long run are the ones that managed these balances. Part 2 of a two-part conversation
·Corporate Strategy
Book Extract: From customer journeys to integrated experiences
A brand’s attempt at relevance and how AI worked for it. An extract from Sangeet Paul Choudary’s new book, “Reshuffle”
·Corporate Strategy
Power shifts and algorithms
Sangeet Paul Choudary in conversation with Shrinath V on how AI is changing business strategy. Part one of the two-part podcast: “The Next Game: Competing When AI Changes the Rules.”
·Corporate Strategy
Where to Play and How to Win in the AI Era
Sangeet Paul Choudary, author of ‘Reshuffle’, in conversation with Shrinath V. The final in a 2-part podcast: ‘The Next Game: Competing When AI Changes the Rules’
📚 Curated Collections
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Journeys, Not Itineraries
Reflective travelogues on attention, place, and inner change.
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Thinking Through India’s AI Moment
Essays and conversations on AI, institutions, and scale in India.
7 articles52
Leadership When Judgment Matters
A curated selection on leadership under uncertainty.
7 articles75
War in the Middle East: Global Faultlines
Stories that place the Middle East’s conflicts in a wider global, historical and cultural context.
6 articles45
Best of FF Life 2025
Personal essays on work, learning, and the inner life.
11 articles161
Best of Founding Fuel 2025
A selection of our most enduring essays and conversations.
11 articles72