·Organisational Culture, Transformation and Change
The Quiet Work of Branding
Five shifts shaping how organisations build clarity, continuity and trust in 2025
IG
Indranil Gupta
Founder Director | BrandNEW Associates
Leadership And Organisation
39 results
·Crisis Leadership, Reputation and Trust
When A Leader Stumbles
How an airline’s crisis became an industry’s test. The concluding part of a two part special series
SP
Satish Pradhan
Independent Consultant
·Crisis Leadership, Reputation and Trust
After the Crash: A Test of Leadership and Legacy
In the shadow of the Air India AI171 tragedy, the Tata Group faces a crucible moment—echoing a corporate crisis from four decades ago that still defines leadership under pressure
SP
Satish Pradhan
Independent Consultant
·Crisis Leadership, Reputation and Trust
FF Live: Managing Corporate Reputation in the Digital Age
18 takeaways on crisis management and trust-building
FF
Founding Fuel
·Crisis Leadership, Reputation and Trust
How L&T completely muffed up a valuable teachable moment
Around the world, CEOs, even the smartest of the lot, are known to occasionally suffer from a foot-in-the-mouth disease. Yet there are playbooks in place on how to deal with such crises–something that L&T has chosen to ignore.
IG
Indrajit Gupta
Co-founder and Director | Founding Fuel
·Leadership Practice and Development
FF Insights #669: A leader’s job
June 9, 2022: Birla versus Adani; Sheryl Sandberg’s legacy; Never judge a post
FF
Founding Fuel
·Crisis Leadership, Reputation and Trust
FF Insights #666: How to clean up a scam
June 6, 2022: SoftBank’s underbelly; The worrisome legacy of Jack Welch; Procrastination explained
FF
Founding Fuel
·Organisational Culture, Transformation and Change
Rushing back to office
There are signs of growing impatience among CEOs to abandon the hybrid work experiment and return to office permanently. What’s driving this sentiment? And could it scupper change?
IG
Indrajit Gupta
Co-founder and Director | Founding Fuel
·Leadership Practice and Development
Changing times, enduring lessons
December 18, 2021 | FF Daily #552: FF Recommends 6 leadership lessons for all times
FF
Founding Fuel
·Leadership Practice and Development
FF Daily #434: Living slow
July 27, 2021: Do women leaders fare better during a crisis?; Let’s count the grief; Feel useless?
FF
Founding Fuel
📚 Curated Collections
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The Future of Work and Agentic AI Series
Much of the conversation around AI focuses on tools and productivity. This series looks deeper: at how AI is reshaping organisational architecture—how decisions are made, how knowledge flows, and how work itself is organised.
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War in the Middle East: Global Faultlines
Stories that place the Middle East’s conflicts in a wider global, historical and cultural context.
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Journeys, Not Itineraries
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Thinking Through India’s AI Moment
Essays and conversations on AI, institutions, and scale in India.
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Leadership When Judgment Matters
A curated selection on leadership under uncertainty.
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Best of FF Life 2025
Personal essays on work, learning, and the inner life.
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