
FF Live: Managing Corporate Reputation in the Digital Age
18 takeaways on crisis management and trust-building

A selection of our most enduring essays and conversations.
Each year, some pieces linger—not because they captured the news cycle, but because they helped make sense of it. This Collection brings together a selection of Founding Fuel’s most enduring work from 2025, across essays and conversations that continued to resonate over time.
These stories explore the deeper currents shaping business, policy, technology, and society. They surface structural shifts, unresolved tensions, and moments where judgment mattered more than certainty.
Together, they reflect Founding Fuel’s distinctive lens: journalism that slows the conversation down, adds context, and resists easy conclusions in a world increasingly optimised for speed.
(This Collection reflects our editorial judgment at a point in time. We revisit and refine it as our thinking evolves.)

18 takeaways on crisis management and trust-building

Books, films and cultural works that help us see the Middle East beyond the noise of geopolitics

Founding Fuel

A small turbine and a flicker of light tell a different story.

Indrajit Gupta
Co-founder and Director

When every team has access to the same AI tools, your advantage will be in knowing what wasn’t said

Shrinath V
Founder, The Salient Advisory

In chasing tech transformation, WPP’s board may have overlooked the nuances of its own business. And that could put the company in play

Shekar Swamy
MD & Group CEO

What the rise of contract labour reveals about the health of India’s factories — and the future of India Inc.

Vineet Kaul
HR Advisor and Mentor

How IndiGo’s greatest strengths created the conditions for the December 2025 crisis — and what it reveals about the limits of high-performance systems. Part One of a two part special series

Satish Pradhan
Independent Consultant

The government is not as a machine to fix, but a living system to serve: a conversation with Subroto Bagchi, entrepreneur, author, and public servant

Three competing visions inside the MAGA movement—over AI, immigration and national sovereignty—may determine America’s technological doctrine for the next decade

Sundeep Waslekar
President

How Trump’s tariffs, Europe’s capitulation, China’s counter-moves and India’s narrowing room for manoeuvre reshaped the global order.

Dinesh Narayanan
Independent journalist

Inspired by Brisbane’s “Vibrantly Vacant” windows—on how renewal begins in life’s pauses

Kavi Arasu
Leadership and Talent Development Professional