MD & CEO, Future Brands Ltd at Author, Columnist, Social Commentator
Santosh is the Managing Director and CEO of Future Brands Ltd. Future Brands is a branding services company that creates and manages a portfolio of brands and offers consulting services in the brand and consumer space. Before taking up this assignment, he was the President of McCann-Erickson, one of India's premier advertising agencies. A postgraduate from Indian Institute of Management Ahmedabad, his interest lies in studying the evolving nature of consumer culture in India. He wears two hats, one as an authoritative voice in matters relating to brands and consumers and the other as a social commentator, making sense of the complex changes India is undergoing.
He has served on the board of ING Vysya Bank and is currently on the boards of Future Consumer Products Limited, Oxfam India and Breakthrough. He is also a member of the Governing Councils of Mudra Institute of Communication, Ahmedabad and Praxis Business School, Kolkata. He has been writing a weekly column in The Times of India for over 16 years and is the author of the bestselling Mother Pious Lady—Making Sense of Everyday India, a book that examines how the everyday life of middle-class India has evolved.
Or maybe not, as Pallavi Desai found out when she told her dad she wanted to take the plunge. But dad Santosh Desai, CEO of Futurebrands, thinks it’s appropriate to ask any venture hard questions. And they’ve both learnt from Pallavi’s startup journey
Santosh Desai & Pallavi Desai
