Editor’s Note | Sharpening the Signal
FF
Founding Fuel
FF
Founding Fuel
Founding Fuel aims to create the new playbook of entrepreneurship. Think of us as a hub for entrepreneurs- the go-to place for ideas, insights, practices and wisdom essential to build the enterprise of tomorrow. It is co-founded by veteran journalists Indrajit Gupta and Charles Assisi, along with CS Swaminathan, the former president of Pearson's online learning venture.
My Work
·FF Life
Beyond the Headlines: The Human Complexity of the Middle East
Books, films and cultural works that help us see the Middle East beyond the noise of geopolitics
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Founding Fuel
·Artificial Intelligence
India’s AI Gambit: The Choices That Will Define Power
Speed is not strategy. The real battle is over sovereignty, science and state capacity
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Founding Fuel
·Economy, Policy & Society
The Ecology of Engagement: What Madhav Gadgil Taught Us to See
From sacred groves to the Western Ghats, Gadgil’s work rebuilt the bridge between science and lived experience.
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Founding Fuel
·FF Life
The Best of FF Life 2025
11 stories that asked us to slow down, look closer, and feel more deeply
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Founding Fuel
·Business & Strategy
The Best Stories of 2025
Ten of our best work through the year—on business, leadership, and geopolitical trends
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Founding Fuel
·Work, Careers & Personal Mastery
‘Everybody Has a Sacred Story’
An extract from Barack Obama’s speechwriter Terry Szuplat’s new book, ‘Say It Well’
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Founding Fuel
·Business & Strategy
Book Extract: From customer journeys to integrated experiences
A brand’s attempt at relevance and how AI worked for it. An extract from Sangeet Paul Choudary’s new book, “Reshuffle”
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Founding Fuel
·FF Life
Curtain Raiser: The Durga Puja Experience in Kolkata
Experiencing the world’s largest street art festival
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Founding Fuel
·FF Life
How to make cultural festivals independent, inclusive, and sustainable
Cultural festivals succeed when they put community before commerce and independence before sponsorship—while continuously experimenting to stay relevant and inclusive. Insights from the builders of the Bangalore Lit Fest and Mumbai’s MAMI film festival
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Founding Fuel
·Economy, Policy & Society
12 Places That Helped Shape Post-Independence India
They tell the story of modern India’s evolution
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Founding Fuel
·FF Life
We’ve been experimenting with intermittent fasting. Here’s what we’re learning
Charles Assisi and NS Ramnath share their journeys—and lessons—on the road to better health. And Dr Aasim Maldar, an endocrinologist, weighs in on how and why to make it something one can sustain
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Founding Fuel
·FF Life
FF Life: Getting Hands-On with AI
Five curated stories on how and why to begin experimenting with AI
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Founding Fuel
·FF Life
The best of FF Life in 2024
Nine stories that took us close to Frida Kahlo’s art; inside the best Durga Puja pandals; the most memorable moments from the Lok Sabha elections; into the world of graphic novels; a trek to Sandakphu near Darjeeling; and Ramzaan in South Mumbai’s Bhendi Bazaar
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Founding Fuel
·Entrepreneurship, Startups & Innovation
The best stories of 2024
Scintillating, insightful conversations and incisive articles on business, entrepreneurship and geopolitical trends
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Founding Fuel
·Leadership & Organisation
Practice making mistakes
An extract from ‘The Journey of Leadership: How CEOs Learn to Lead from the Inside Out’ by Dana Maor, Hans-Werner Kaas, Kurt Strovink and Ramesh Srinivasan
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Founding Fuel
·Leadership & Organisation
The red flags in your team
An excerpt from Dr Dana Sinclair’s new book, ‘Dialed In: Do Your Best When It Matters Most’
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Founding Fuel
·Economy, Policy & Society
Not the government’s cheerleader
An extract from former RBI governor Dr D Subbarao’s book, ‘Just a Mercenary?’
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Founding Fuel
·Business & Strategy
Reliability wins customers
An extract from Harit Nagpal’s new book ‘Adapt: To Thrive, Not Just Survive’ on how the new CEO of an AC company that ranked fourth in a market of six big players, found a sustainable differentiator: making the company “easy to deal with”
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Founding Fuel
·Economy, Policy & Society
13 Most Memorable Moments: Lok Sabha Elections 2024
The key turning points that defined a truly tumultuous general election
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Founding Fuel