Skip to main content
Founding FuelFounding Fuel
FF
Founding Fuel

Founding Fuel

Founding Fuel aims to create the new playbook of entrepreneurship. Think of us as a hub for entrepreneurs- the go-to place for ideas, insights, practices and wisdom essential to build the enterprise of tomorrow. It is co-founded by veteran journalists Indrajit Gupta and Charles Assisi, along with CS Swaminathan, the former president of Pearson's online learning venture.

Our Work

The Best of FF Life 2025
·FF Life

The Best of FF Life 2025

11 stories that asked us to slow down, look closer, and feel more deeply

FF
Founding Fuel

Founding Fuel

The Best Stories of 2025
·Business & Strategy

The Best Stories of 2025

Ten of our best work through the year—on business, leadership, and geopolitical trends

FF
Founding Fuel

Founding Fuel

When Numbers Lie
·Economy, Policy & Society

When Numbers Lie

Why measurement is never neutral—and why AI forces us to rethink what we trust

FF
Founding Fuel

Founding Fuel

2025 in Review | Episode 4: Europe’s Year of Hard Choices
·Economy, Policy & Society

2025 in Review | Episode 4: Europe’s Year of Hard Choices

Europe entered 2025 already strained by war, fractured politics, and economic anxiety. As Philippe Le Corre explains, this was the year when three pressures collided—an unending war in Ukraine, a drastically altered transatlantic dynamic under Trump 2.0, and a more openly competitive China

FF
Founding Fuel

Founding Fuel

2025 in Review | Episode 3: America’s Year of Disruption
·Economy, Policy & Society

2025 in Review | Episode 3: America’s Year of Disruption

Justin Logan of the Cato Institute on how Trump’s second term reshaped global trade, defense alignments, and America’s domestic equilibrium—and why the turbulence may be far from over

FF
Founding Fuel

Founding Fuel

2025 in Review | Episode 1: China and the Trumpian Reset
·Economy, Policy & Society

2025 in Review | Episode 1: China and the Trumpian Reset

How does China see the Trumpian reset of the global order? What's really happening inside its domestic economy? And are we seeing signs of a thaw with India? A conversation with Chinese economist Prof. Yao Yang

FF
Founding Fuel

Founding Fuel

The Age of Individualism—and Its Unseen Costs
·Economy, Policy & Society

The Age of Individualism—and Its Unseen Costs

John Kay—one of the world’s leading thinkers on economics, corporate purpose, and capitalism—explores why individualism remains so deeply entrenched, even as it fuels inequality, populism, and institutional decay. Part 1 of a two-part conversation

FF
Founding Fuel

Founding Fuel

How Community, Not Competition, Can Renew Capitalism
·Business & Strategy

How Community, Not Competition, Can Renew Capitalism

The real job of management is managing the not always compatible expectations of stakeholders, says John Kay. The organizations that have been successful in the long run are the ones that managed these balances. Part 2 of a two-part conversation

FF
Founding Fuel

Founding Fuel

The Government Works—Just Not How You Think
·Economy, Policy & Society

The Government Works—Just Not How You Think

The government is not as a machine to fix, but a living system to serve: a conversation with Subroto Bagchi, entrepreneur, author, and public servant

FF
Founding Fuel

Founding Fuel

The $100K H-1B Shock & India’s Innovation Moment
·Economy, Policy & Society

The $100K H-1B Shock & India’s Innovation Moment

The visa fee has sent shockwaves through the global talent ecosystem. What does this mean for U.S. startups, Indian engineers, and the future of innovation?

FF
Founding Fuel

Founding Fuel