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Founding Fuel

Founding Fuel

Founding Fuel aims to create the new playbook of entrepreneurship. Think of us as a hub for entrepreneurs- the go-to place for ideas, insights, practices and wisdom essential to build the enterprise of tomorrow. It is co-founded by veteran journalists Indrajit Gupta and Charles Assisi, along with CS Swaminathan, the former president of Pearson's online learning venture.

Our Work

The Best of FF Life 2025
·FF Life

The Best of FF Life 2025

11 stories that asked us to slow down, look closer, and feel more deeply

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Founding Fuel

Founding Fuel

The Best Stories of 2025
·Business & Strategy

The Best Stories of 2025

Ten of our best work through the year—on business, leadership, and geopolitical trends

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Founding Fuel

Founding Fuel

When Numbers Lie
·Economy, Policy & Society

When Numbers Lie

Why measurement is never neutral—and why AI forces us to rethink what we trust

FF
Founding Fuel

Founding Fuel

2025 in Review | Episode 4: Europe’s Year of Hard Choices
·Economy, Policy & Society

2025 in Review | Episode 4: Europe’s Year of Hard Choices

Europe entered 2025 already strained by war, fractured politics, and economic anxiety. As Philippe Le Corre explains, this was the year when three pressures collided—an unending war in Ukraine, a drastically altered transatlantic dynamic under Trump 2.0, and a more openly competitive China

FF
Founding Fuel

Founding Fuel

2025 in Review | Episode 3: America’s Year of Disruption
·Economy, Policy & Society

2025 in Review | Episode 3: America’s Year of Disruption

Justin Logan of the Cato Institute on how Trump’s second term reshaped global trade, defense alignments, and America’s domestic equilibrium—and why the turbulence may be far from over

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Founding Fuel

Founding Fuel

2025 in Review | Episode 1: China and the Trumpian Reset
·Economy, Policy & Society

2025 in Review | Episode 1: China and the Trumpian Reset

How does China see the Trumpian reset of the global order? What's really happening inside its domestic economy? And are we seeing signs of a thaw with India? A conversation with Chinese economist Prof. Yao Yang

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Founding Fuel

Founding Fuel

The Age of Individualism—and Its Unseen Costs
·Economy, Policy & Society

The Age of Individualism—and Its Unseen Costs

John Kay—one of the world’s leading thinkers on economics, corporate purpose, and capitalism—explores why individualism remains so deeply entrenched, even as it fuels inequality, populism, and institutional decay. Part 1 of a two-part conversation

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Founding Fuel

Founding Fuel

How Community, Not Competition, Can Renew Capitalism
·Business & Strategy

How Community, Not Competition, Can Renew Capitalism

The real job of management is managing the not always compatible expectations of stakeholders, says John Kay. The organizations that have been successful in the long run are the ones that managed these balances. Part 2 of a two-part conversation

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Founding Fuel

Founding Fuel

The Government Works—Just Not How You Think
·Economy, Policy & Society

The Government Works—Just Not How You Think

The government is not as a machine to fix, but a living system to serve: a conversation with Subroto Bagchi, entrepreneur, author, and public servant

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Founding Fuel

Founding Fuel

The $100K H-1B Shock & India’s Innovation Moment
·Economy, Policy & Society

The $100K H-1B Shock & India’s Innovation Moment

The visa fee has sent shockwaves through the global talent ecosystem. What does this mean for U.S. startups, Indian engineers, and the future of innovation?

FF
Founding Fuel

Founding Fuel

‘Everybody Has a Sacred Story’
·Work, Careers & Personal Mastery

‘Everybody Has a Sacred Story’

An extract from Barack Obama’s speechwriter Terry Szuplat’s new book, ‘Say It Well’

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Founding Fuel

Founding Fuel

Power shifts and algorithms
·Business & Strategy

Power shifts and algorithms

Sangeet Paul Choudary in conversation with Shrinath V on how AI is changing business strategy. Part one of the two-part podcast: “The Next Game: Competing When AI Changes the Rules.”

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Founding Fuel

Founding Fuel

Where to Play and How to Win in the AI Era
·Business & Strategy

Where to Play and How to Win in the AI Era

Sangeet Paul Choudary, author of ‘Reshuffle’, in conversation with Shrinath V. The final in a 2-part podcast: ‘The Next Game: Competing When AI Changes the Rules’

FF
Founding Fuel

Founding Fuel

How to make cultural festivals independent, inclusive, and sustainable
·FF Life

How to make cultural festivals independent, inclusive, and sustainable

Cultural festivals succeed when they put community before commerce and independence before sponsorship—while continuously experimenting to stay relevant and inclusive. Insights from the builders of the Bangalore Lit Fest and Mumbai’s MAMI film festival

FF
Founding Fuel

Founding Fuel

India’s AI Gambit
·Artificial Intelligence

India’s AI Gambit

What will it take for India to lead, not just react, in the age of AI? An exclusive Founding Fuel - NatStrat Live session

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Founding Fuel

Founding Fuel

AMA: How to make AI work for you?
·Artificial Intelligence

AMA: How to make AI work for you?

Tanuj Bhojwani and Anmol Shrivastava answer questions on how to make AI a part of your lives

FF
Founding Fuel

Founding Fuel

Masterclass: The World in 2025 - Part 1
·Economy, Policy & Society

Masterclass: The World in 2025 - Part 1

17 takeaways on the new dynamics in geopolitics and geoeconomics, especially after Donald Trump’s inauguration as US president, the shifting sands in the Middle East with conflict and informal fragile truce, and the big decadal shifts

FF
Founding Fuel

Founding Fuel

The best of FF Life in 2024
·FF Life

The best of FF Life in 2024

Nine stories that took us close to Frida Kahlo’s art; inside the best Durga Puja pandals; the most memorable moments from the Lok Sabha elections; into the world of graphic novels; a trek to Sandakphu near Darjeeling; and Ramzaan in South Mumbai’s Bhendi Bazaar

FF
Founding Fuel

Founding Fuel

The best stories of 2024
·Entrepreneurship, Startups & Innovation

The best stories of 2024

Scintillating, insightful conversations and incisive articles on business, entrepreneurship and geopolitical trends

FF
Founding Fuel

Founding Fuel

Tech Titans and Billion Dollar Bets
·Business & Strategy

Tech Titans and Billion Dollar Bets

SoftBank insider Alok Sama talks about the mind of the investment company’s iconic founder Masayoshi Son, how venture capital operates, the tech bros, India’s true potential, and more

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Founding Fuel

Founding Fuel

Practice making mistakes
·Leadership & Organisation

Practice making mistakes

An extract from ‘The Journey of Leadership: How CEOs Learn to Lead from the Inside Out’ by Dana Maor, Hans-Werner Kaas, Kurt Strovink and Ramesh Srinivasan

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Founding Fuel

Founding Fuel

How mega founders unlock startup success - Part 2
·Entrepreneurship, Startups & Innovation

How mega founders unlock startup success - Part 2

Where do outliers come from? In Part 2 of their conversation Rahul Chandra, author and MD of Arkham Ventures and Third Eyesight’s founder and CEO Devangshu Dutta discuss the startup ecosystem, the power of storytelling, and building for Middle India

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Founding Fuel

Founding Fuel

How mega founders unlock startup success - Part 1
·Entrepreneurship, Startups & Innovation

How mega founders unlock startup success - Part 1

Good delusions, irrational goals, marathon mindset. In Part 1 of their conversation, Rahul Chandra, author and MD of Arkham Ventures and Third Eyesight’s founder and CEO Devangshu Dutta discuss what sets outlier entrepreneurs apart

FF
Founding Fuel

Founding Fuel

The red flags in your team
·Leadership & Organisation

The red flags in your team

An excerpt from Dr Dana Sinclair’s new book, ‘Dialed In: Do Your Best When It Matters Most’

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Founding Fuel

Founding Fuel

Not the government’s cheerleader
·Economy, Policy & Society

Not the government’s cheerleader

An extract from former RBI governor Dr D Subbarao’s book, ‘Just a Mercenary?’

FF
Founding Fuel

Founding Fuel

Reliability wins customers
·Business & Strategy

Reliability wins customers

An extract from Harit Nagpal’s new book ‘Adapt: To Thrive, Not Just Survive’ on how the new CEO of an AC company that ranked fourth in a market of six big players, found a sustainable differentiator: making the company “easy to deal with”

FF
Founding Fuel

Founding Fuel