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How to make cultural festivals independent, inclusive, and sustainable

Cultural festivals succeed when they put community before commerce and independence before sponsorship—while continuously experimenting to stay relevant and inclusive. Insights from the builders of the Bangalore Lit Fest and Mumbai’s MAMI film festival

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Contributors

Ishani Ray
Ishani Ray

Senior Research Executive

Quipper Research

Josy Paul
Josy Paul

Chairman and Chief Creative Officer

BBDO India