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The Brief for a Country
·FF Life

The Brief for a Country

Three basic needs. Sixty years of policy choices. A country still living with the trade-offs. How India designed for food, livelihoods and shelter—and who those choices left out.

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Nandita Abraham

Nandita Abraham

Founding Dean | BITS Design School, Mumbai

·Business & Strategy

Can you buy the future without learning from it?

When incumbents buy, partner or outsource the capabilities demanded by each new disruption, they may solve today’s problem. The harder question is whether the parent company itself is still learning.

IG
Indrajit Gupta

Indrajit Gupta

Co-founder and Director | Founding Fuel

·Work, Careers & Personal Mastery

The Case for Knowing Things You Don’t Need to Know

The things we learn outside our fields may sharpen how we see the world. But perhaps they matter most when we stop asking what they are useful for

KA
Kavi Arasu

Kavi Arasu

Works at the intersection of people, systems, and organisational change

·FF Life

The Ramayana and The Many Languages of Truth

Myth, Legend, History, Fact. Exploring the truths the Ramayana reveals about history, faith and ourselves

VB
Vijay Bhat

Vijay Bhat

Founder-Director | Roots & Wings Consulting Services

Collections

Curated Collections

Deep dives into themes that matter, curated by our editors.

The Future of Work and Agentic AI Series

The Future of Work and Agentic AI Series

Much of the conversation around AI focuses on tools and productivity. This series looks deeper: at how AI is reshaping organisational architecture—how decisions are made, how knowledge flows, and how work itself is organised.

Explore Collection

FF Life

Curated weekend reads and thoughtful essays for leaders who think deeply.

The Brief for a Country

The Brief for a Country

Three basic needs. Sixty years of policy choices. A country still living with the trade-offs. How India designed for food, livelihoods and shelter—and who those choices left out.

NA
Nandita Abraham

Nandita Abraham

Founding Dean | BITS Design School, Mumbai

The Ramayana and The Many Languages of Truth

The Ramayana and The Many Languages of Truth

Myth, Legend, History, Fact. Exploring the truths the Ramayana reveals about history, faith and ourselves

VB
Vijay Bhat

Vijay Bhat

Founder-Director | Roots & Wings Consulting Services

The Healing Kitchen

The Healing Kitchen

Many try to fix health with separate diets or willpower. A better way is to design the kitchen itself, so the easiest choice is also the healthy one—for everyone in the family.

HS
Hiteshi Dhami Shah

Hiteshi Dhami Shah

Clinical Nutritionist

Beyond the noise is the signal.

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