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Discover the most-read stories across the Founding Fuel network over all time.

What start-ups ought to do now
·Entrepreneurship, Startups & Innovation

What start-ups ought to do now

The most successful companies in recent times are those that have incorporated Design Thinking into their DNA

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When Nike just did it
·Entrepreneurship, Startups & Innovation

When Nike just did it

Quick takes from the book ‘Shoe Dog’, Phil Knight’s account of creating Nike

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Will Nikkei fuel FT's Asian ambitions?
·Business & Strategy

Will Nikkei fuel FT's Asian ambitions?

Post the sale, there's every chance that the global business daily will expand its presence in Asia. Its market entry in India could depend on whether its new Japanese owner presses the right diplomatic buttons.

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Opinion is free. But is it trustworthy?
·Leadership & Organisation

Opinion is free. But is it trustworthy?

That those in the media are toast is now part of popular opinion. But the fact that an opinion is widely held is no evidence that it is not utterly absurd

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Charles Assisi

Charles Assisi

Co-founder and Director, Founding Fuel

The business elite’s moment of reckoning
·Economy, Policy & Society

The business elite’s moment of reckoning

Our business elite need to actively engage in a wider conversation about a new India. Instead of merely obsessing about GDP growth, business leaders need to speak out openly about our lopsided economic model

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Indrajit Gupta

Indrajit Gupta

Co-founder and Director, Founding Fuel

Two questions that led to an innovative device to prevent blindness
·Entrepreneurship, Startups & Innovation

Two questions that led to an innovative device to prevent blindness

Who is my product for? What is my real goal? A relentless focus on these two questions allowed Forus Health to develop a low-cost, sturdy device to detect preventable blindness. This extract from Soum Paul’s book ‘Flight of the Unicorns’ tells the founders’ story

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Soum Paul

Soum Paul

Entrepreneur, Film-maker and writer

A river in spate, landslides and nature’s fury
·Economy, Policy & Society

A river in spate, landslides and nature’s fury

Climate change and growing urbanisation is slowly but surely changing a way of life in Himachal Pradesh. A tale of two ordinary villages and one town that are not on the tourist map

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Sveta Basraon

Sveta Basraon

Editor and Head of Operations, Founding Fuel

Product, pricing and philosophy
·Technology & the Future

Product, pricing and philosophy

February 17, 2020: A roundup of news and perspectives on disruptive technology. In this issue: Swiggy’s partnerships, Tesla’s pricing and Silicon Valley’s fascination with Yuval Harari

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N S Ramnath

N S Ramnath

Senior Editor, Founding Fuel

A chip in the head
·Technology & the Future

A chip in the head

Elon Musk’s company Neuralink demoed a chip-sized brain implant that could help humans do much more. Here’s why I want one

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Charles Assisi

Charles Assisi

Co-founder and Director, Founding Fuel

Bosses need to be coaches in the new workplace
·Leadership & Organisation

Bosses need to be coaches in the new workplace

Insights from Jim Clifton and Jim Harter’s book ‘It’s the Manager’. The book is based on the largest global study by Gallup on the future of work

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