Corporate Veteran, Thought Leader | Educator & Bestselling Author
Rajesh Srivastava earned his engineering degree from the Indian Institute of Technology, in Kanpur, and studied management at the Indian Institute of Management, in Bangalore. He has over three decades of experience creating value in fields as diverse as the alcoholic beverage industry, food and commodities, personal care, lifestyle industries, education & publishing. He has conceptualised, launched, and nurtured over fifty products which enrich the lives of Indian consumers' every day. Brands he has promoted include Bagpiper, McDowell Signature, Royal Challenge, Blue Riband, Blue Riband Duet, Captain Cook, Park Avenue Personal Care Products.
In 2002, he was named President of J. K. Helene Curtis Ltd, a Raymond Group Company. Over the next three years, he steered it to a 33% revenue growth (CGR) and doubled profits, despite operating at a time when the FMCG industry was recording a near-flat growth.
Mr. Srivastava also writes for journals and appears in broadcast media on topics of market analysis and trend recognition. His articles and columns have been published in Mint, Telegraph, Outlook, Mid-Day. He has also been interviewed as a business and marketing analyst on BBC World, Aaj Tak, and CNBC.
He has been invited as a keynote speaker, by premier schools, business schools, hospitals and corporates such as IIM Calcutta, IIM Bangalore, IIM Sambalpur, IIM Nagpur, IE Business School, Spain, Jamna Bai Narsee International School, Mumbai, Tata Memorial Hospital, Mumbai, Godrej & Boyce, Tata Telecom, Indian Oil Corporation, ICICI Bank, Crompton Greaves, Alstom India, Marico's Ascent Foundation, AGC Networks Limited, Valmont Corporations, Hindustan Petroleum Corporation Limited, S&P Global, BSH Home Appliances and John Deere.
He has also been conducting customised workshops for many of the finest corporates including Mercedes Benz, Siemens India, Reliance Industries Ltd., Citibank, and Credit Suisse.
In 2011, he was named the Chief Operating Officer of S. P. Jain School of Global Management - Dubai, Singapore, and Sydney. He has been awarded the Best Professor Award for two consecutive years - 2009 & 2010. He also served as Adjunct Faculty at IIM Indore between 2008 to 2015.
He practises as an Independent Consultant and coaches CEOs.
Penguin Random House has published his two books, 'The New Rules of Business' & 'The 10 New Life-Changing Skills'. Both have become national bestsellers.
English dominates the internet, excluding crores of Indians. In this video, Reverie Language Technologies’ co-founders Arvind Pani and Vivekanand Pani talk about bridging the language barrier, what to look for in a co-founder, and why startups should not rush to get investors
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
In this video, Kunal Shah, founder and chairman of FreeCharge, talks about the behavioural insights behind FreeCharge and how trust in people gets you the best outcomes
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Business strategist Rajesh Srivastava analyses some of the recent news: Shanghai Disney’s glocal strategy and its clash with local rival Wanda City, and whether a tax on junk food is enough to fight obesity
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
In this video, Neeraj Kakkar, co-founder of the Paper Boat brand and Shripad Nadkarni, an investor in the brand, talk about the magic formula that got people hooked and which helped them create a new beverages segment—ethnic drinks
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
In this video, Arunabh Kumar, founder of The Viral Fever, talks about what helps them stand out. In a word, content
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Business strategist Rajesh Srivastava draws insights on building an enduring business, the power of persuasion and countering divisive leaders
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Business strategist Rajesh Srivastava analyses how environment-friendly Tesla’s Model 3 really is and the future of the discount store
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Business strategist Rajesh Srivastava analyses some of the news that dominated headlines in March
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Business strategist Rajesh Srivastava analyses some of the news that dominated headlines in February 2016: Alphabet vs. Apple, Amazon’s push in India and the entry of godmen in business
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Business strategist Rajesh Srivastava analyses some of the recent business news: Netflix’s India strategy, GE’s move to Boston, the bloodbath among food tech firms, and General Motors’ Maven service
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Business strategist Rajesh Srivastava analyses the secret behind the success of Baba Ramdev's Patanjali, the rise of Kabaddi, Uber's strategy, Maggi Noodles' comeback, Google and Facebook's drive to control last-mile connectivity, and more
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Involve customers and cede control over certain activities by providing them an obstacle-free, easy-to-navigate and secure platform to perform tasks
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
New age competition is hydra-headed, indirect and invisible. The best way to tame it: be obsessed about your customers
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
As Mattel and Airbnb's Brian Chesky showed, an unconditional apology and self-penalization work
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Unilever, particularly through its Lifebuoy brand, and Apple are reaping the rewards of looking after the interests of all their stakeholders
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
A brand merely satisfies customers by delivering on its promise. A cool brand helps us shape our identity, enhance our self-esteem and project ourselves to the rest of the world
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Selling to the new breed of shoppers who want to shop at a time and on a device convenient to them
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Personalized messages that are contextual and location-specific work the best
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Here's how Starbucks' Howard Schultz did it and lessons from the mistakes Dell made
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Skilled, knowledgeable employees help their companies gain enduring competitive advantage
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Why customers behave the way they do and what you can do to influence their behaviour
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
How Starbucks engages all five senses to create a memorable experience and turn customers into brand advocates
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
A happy work environment leads to better creativity, productivity and engagement
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
With this strategy, Amazon came up with Kindle and Netflix moved to streaming films and TV shows online
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Wikipedia and YouTube are two examples of businesses that tweaked their initial strategy and found exponential growth
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Companies as diverse as Airbnb and PepsiCo India are involving proactive consumers to gain competitive advantage
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
How to attract users without having to shell out money on traditional marketing activities
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Companies like Amazon, IKEA and Ritz-Carlton are proactive in anticipating customer's needs and nipping problems in the bud
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Observe, articulate the pain point and ask an audacious question that seeks to convert the problem into a solution
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Lessons from low-cost carriers and the gin market in India
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
The solution is simple: Build a culture of trust
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Create a fair and transparent workplace that allows for autonomy and is free of fear
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
These simple behavioural changes can help you become a leader
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
For aspiring leaders, simple changes in the way they speak and behave can help improve relationships with co-workers
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Successful companies build products that appeal to the customers' self interest rather than their own.
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Successful businesses reach for a higher cause - providing a memorable experience that enriches customers' lives
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
These simple rules help build enduring businesses
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Successful companies across sectors follow these simple rules to create memorable user experiences and to become brands of choice
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
It makes better business sense to serve a customer over the lifetime of the relationship rather than merely sell. A simple way to make that happen is by changing how you incentivise your salespersons
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Smart companies aren't hiring salespeople anymore. They're investing, with good reason, in a different breed altogether.
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
