
The Quiet Work of Branding
Five shifts shaping how organisations build clarity, continuity and trust in 2025
39 results

Five shifts shaping how organisations build clarity, continuity and trust in 2025

How an airline’s crisis became an industry’s test. The concluding part of a two part special series

In the shadow of the Air India AI171 tragedy, the Tata Group faces a crucible moment—echoing a corporate crisis from four decades ago that still defines leadership under pressure

18 takeaways on crisis management and trust-building

Around the world, CEOs, even the smartest of the lot, are known to occasionally suffer from a foot-in-the-mouth disease. Yet there are playbooks in place on how to deal with such crises–something that L&T has chosen to ignore.

June 9, 2022: Birla versus Adani; Sheryl Sandberg’s legacy; Never judge a post

June 6, 2022: SoftBank’s underbelly; The worrisome legacy of Jack Welch; Procrastination explained

There are signs of growing impatience among CEOs to abandon the hybrid work experiment and return to office permanently. What’s driving this sentiment? And could it scupper change?

December 18, 2021 | FF Daily #552: FF Recommends 6 leadership lessons for all times

July 27, 2021: Do women leaders fare better during a crisis?; Let’s count the grief; Feel useless?

May 1, 2021 | FF Daily #362: FF Recommends

January 28, 2021: Kumar Mangalam Birla on the year that was; How to apologize; Allocate time wisely

Some reflections on leadership, thinking, what matters most now, gratitude, hope, renewal and more as I review 2020

In Founding Fuel’s learning session, D Shivakumar, in conversation with R Sriram, discusses what’s different about his best books selection this year. He also shares some of his superpower secrets about how he is able to nurture the discipline to read in the midst of a busy professional life

November 17, 2020: Bertrand Russell on liberty and regulation; A lesson from Barack Obama on the art of leadership; The fourth man; Fast & furious

November 12, 2020: Wisdom from Lee Kuan Yew; Pfizer’s new vaccine and open society; Five things businesses can do in the present crisis

October 29, 2020: Fairness; How to lead in a crisis; Behind the scenes

Predicting behaviour isn’t rocket science, say Robin Dreeke and Cameron Stauth in their book, ‘Sizing People Up’. It is a social science, and requires you to apply the right equation of logic, strategy, scepticism, observational skills, and the ability to accept unwelcome truths

August 18, 2020: The horses that control our lives; community over profits; saying “that’s all right”

July 2: Take responsibility, build scenarios, reset expectations

These leaders defied life-and-death crises. Their stories offer a beacon for business leaders on how to steer their teams out of this pandemic-induced crisis

Finding the right path when all is murky is a special challenge today. Deep listening and deep conversations can throw some light. This facilitated conversation does just that

How can you deliver business continuity if you are churned up and anxious inside? More importantly, how can you use this crisis as a springboard to shape the future, instead of merely coping with it? A 7-day practical plan to cultivate resilience in a crisis.

Even as they grapple with the operational aspects of the crisis, many business leaders are bringing a beginner’s mind and experimenting. They are discovering slivers of opportunity and preparing for a post COVID-19 world

How Facebook’s top leadership is dealing with the deeper issues of declining trust, why liberal studies matter, and building purpose-driven networks

The former McKinsey chief’s tell-all book is an attempt to offer his side of a story that sent shockwaves around the world. But the book is unlikely to sway his detractors. In an interview, Gupta shares some of the lessons he learnt from the crisis—and a lot more

The case is symptomatic of a wider issue: in the race to generate wealth for their partners, are management consulting firms in danger of losing sight of their original purpose—to be trusted advisors to CEOs?

The inside story of how Chanda Kochhar let hubris and greed implode her trail-blazing career at ICICI Bank

Anjuli Pandit’s life turned upside down after she levelled sexual harassment allegations against her boss Rakesh Sarna, then CEO of Indian Hotels. Why did the system fail to provide justice? Clearly, the Tata group has an opportunity to learn from this case

Three years after her sexual harassment allegations against then Indian Hotels CEO Rakesh Sarna, Anjuli Pandit has made her horror story public, signalling a complete breakdown of internal processes to prevent sexual harassment. Yet, Pandit shows the new Tata management a way to make amends