The New Rules of Business is designed for entrepreneurs looking to create business impact and stay relevant in the new world.
Contributors: Rajesh Srivastava
37 articles
Business strategist Rajesh Srivastava analyses some of the recent news: Shanghai Disney’s glocal strategy and its clash with local rival Wanda City, and whether a tax on junk food is enough to fight obesity
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Business strategist Rajesh Srivastava draws insights on building an enduring business, the power of persuasion and countering divisive leaders
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Business strategist Rajesh Srivastava analyses how environment-friendly Tesla’s Model 3 really is and the future of the discount store
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Business strategist Rajesh Srivastava analyses some of the news that dominated headlines in March
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Business strategist Rajesh Srivastava analyses some of the news that dominated headlines in February 2016: Alphabet vs. Apple, Amazon’s push in India and the entry of godmen in business
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Business strategist Rajesh Srivastava analyses some of the recent business news: Netflix’s India strategy, GE’s move to Boston, the bloodbath among food tech firms, and General Motors’ Maven service
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Involve customers and cede control over certain activities by providing them an obstacle-free, easy-to-navigate and secure platform to perform tasks
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
New age competition is hydra-headed, indirect and invisible. The best way to tame it: be obsessed about your customers
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
As Mattel and Airbnb's Brian Chesky showed, an unconditional apology and self-penalization work
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Unilever, particularly through its Lifebuoy brand, and Apple are reaping the rewards of looking after the interests of all their stakeholders
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
A brand merely satisfies customers by delivering on its promise. A cool brand helps us shape our identity, enhance our self-esteem and project ourselves to the rest of the world
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Selling to the new breed of shoppers who want to shop at a time and on a device convenient to them
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Personalized messages that are contextual and location-specific work the best
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Here's how Starbucks' Howard Schultz did it and lessons from the mistakes Dell made
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Skilled, knowledgeable employees help their companies gain enduring competitive advantage
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Why customers behave the way they do and what you can do to influence their behaviour
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
How Starbucks engages all five senses to create a memorable experience and turn customers into brand advocates
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
A happy work environment leads to better creativity, productivity and engagement
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
With this strategy, Amazon came up with Kindle and Netflix moved to streaming films and TV shows online
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Wikipedia and YouTube are two examples of businesses that tweaked their initial strategy and found exponential growth
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Companies as diverse as Airbnb and PepsiCo India are involving proactive consumers to gain competitive advantage
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
How to attract users without having to shell out money on traditional marketing activities
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Companies like Amazon, IKEA and Ritz-Carlton are proactive in anticipating customer's needs and nipping problems in the bud
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Observe, articulate the pain point and ask an audacious question that seeks to convert the problem into a solution
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Lessons from low-cost carriers and the gin market in India
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
The solution is simple: Build a culture of trust
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Create a fair and transparent workplace that allows for autonomy and is free of fear
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
These simple behavioural changes can help you become a leader
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
For aspiring leaders, simple changes in the way they speak and behave can help improve relationships with co-workers
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Successful companies build products that appeal to the customers' self interest rather than their own.
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Successful businesses reach for a higher cause - providing a memorable experience that enriches customers' lives
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
These simple rules help build enduring businesses
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Successful companies across sectors follow these simple rules to create memorable user experiences and to become brands of choice
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
It makes better business sense to serve a customer over the lifetime of the relationship rather than merely sell. A simple way to make that happen is by changing how you incentivise your salespersons
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Smart companies aren't hiring salespeople anymore. They're investing, with good reason, in a different breed altogether.
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Most consumers trust earned media - recommendations from friends and family - above all other forms of advertising
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
There's a smart way to turn customers into your biggest business ambassadors--and that too, without wasting big bucks on advertising.
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
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