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Fresh perspectives and timely insights from the Founding Fuel network. Stay current with the latest articles, conversations, and ideas shaping leadership and business strategy.

How AIB Built Its Brand
·Entrepreneurship, Startups & Innovation

How AIB Built Its Brand

What You Can Learn About Creative Entrepreneurship From Their Journey

FF
Founding Fuel

Founding Fuel

Business Storytelling is Not About the Hero's Journey
·Leadership & Organisation

Business Storytelling is Not About the Hero's Journey

You don't need a complex plot or theatrics. Narrating experiences and anecdotes can make an abstract concept concrete and build its memorability

IC
Indranil Chakraborty

Indranil Chakraborty

Founder | Storyworks

Red Star Rising: A Q&A With Steve Blank
·Entrepreneurship, Startups & Innovation

Red Star Rising: A Q&A With Steve Blank

Steve Blank, entrepreneur and founder of the Lean Startup movement, on how Beijing taught him the world no longer revolves around Silicon Valley.

CK
CKGSB Knowledge

CKGSB Knowledge

Knowledge Partner

When Does One Say 'No' to Business?
·Entrepreneurship, Startups & Innovation

When Does One Say 'No' to Business?

Say no if you don't have the particular competence, but the customer's reputation rests on it and there is a deadline

SB
Subroto Bagchi

Subroto Bagchi

Author, entrepreneur and philanthropist

A Brand Is Not Enough. Create a Cool Brand
·Business & Strategy

A Brand Is Not Enough. Create a Cool Brand

A brand merely satisfies customers by delivering on its promise. A cool brand helps us shape our identity, enhance our self-esteem and project ourselves to the rest of the world

RS
Rajesh Srivastava

Rajesh Srivastava

Corporate Veteran, Thought Leader | Educator & Bestselling Author

Adapting to Technological Disruption
·Business & Strategy

Adapting to Technological Disruption

Five principles that can help business leaders keep up with rapid change. An excerpt from—'No Ordinary Disruption: The Four Global Forces Breaking All the Trends'

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Founding Fuel

Founding Fuel

Will Nikkei fuel FT's Asian ambitions?
·Business & Strategy

Will Nikkei fuel FT's Asian ambitions?

Post the sale, there's every chance that the global business daily will expand its presence in Asia. Its market entry in India could depend on whether its new Japanese owner presses the right diplomatic buttons.

IG
Indrajit Gupta

Indrajit Gupta

Co-founder and Director | Founding Fuel

You are only as good as your next big idea
·Business & Strategy

You are only as good as your next big idea

The days of relying on a single sustainable competitive advantage are over; companies must focus on spotting new sources of advantage, exploiting them fast, and quickly moving on

NM
Neelima Mahajan

Neelima Mahajan

Editor in Chief of Think: Act Magazine, Roland Berger

Building Enterprises That Last
·Entrepreneurship, Startups & Innovation

Building Enterprises That Last

A special Google HangOut with a stellar panel offers insights on how to build enterprises that last.

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Founding Fuel

Founding Fuel

What about those who don't have war chests?
·Entrepreneurship, Startups & Innovation

What about those who don't have war chests?

CarToq.com came out of nowhere to surprise its more established competitors and continues to grow relentlessly

NS
Nitin Srivastava

Nitin Srivastava

CEO | Toqfactor Technologies

Disquiet in Paradise: Why the Internet May Be Turning into Fort Knox
·Economy, Policy & Society

Disquiet in Paradise: Why the Internet May Be Turning into Fort Knox

Three recent books lay bare claims that the internet is a democratizing and empowering force in society. Instead, new internet czars have concentrated power in their own hands, made us dumber—and spawned a more divisive society.

AM
Arun Maira

Arun Maira

Former Chairman, BCG India | Member, Planning Commission