Skip to main content
Founding FuelFounding Fuel

Latest

Fresh perspectives and timely insights from the Founding Fuel network. Stay current with the latest articles, conversations, and ideas shaping leadership and business strategy.

How to brand a humble piece of white cloth
·Business & Strategy

How to brand a humble piece of white cloth

The Growth Factor: How Ramraj Cotton veshtis became a brand; how the pandemic is making exclusion worse; Khadi: sales are up, but what about employment?

NR
N S Ramnath

N S Ramnath

Senior Editor, Founding Fuel

Facebook, Google and Jio—the China Playbook
·Technology & the Future

Facebook, Google and Jio—the China Playbook

This Week in Disruptive Tech | July 15, 2020: A roundup of news and perspectives on how technology is shaping the future, here in India and across the world

NR
N S Ramnath

N S Ramnath

Senior Editor, Founding Fuel

WFH Daily #113: The art of asking
·Business & Strategy

WFH Daily #113: The art of asking

July 14: Why this might be a good time to increase salaries; what today’s businesses can learn from print ads that went digital; why sequencing matters

FF
Founding Fuel

Founding Fuel

Why Kanchipuram should weave stories
·Business & Strategy

Why Kanchipuram should weave stories

The Growth Factor: The way ahead for Kanchipuram’s silk sari weavers; what MSMEs can learn from the school of fish; can MSMEs account for 60% of exports in two years

NR
N S Ramnath

N S Ramnath

Senior Editor, Founding Fuel

I want my MTV
·Economy, Policy & Society

I want my MTV

That line from the Dire Straits classic Money for Nothing says it well: people facing the uncertainty caused by a pandemic, are turning to familiar, comfort brands. Here’s a view on the phenomena from a millennial in New York, and perspective from his dad in Mumbai

HM
Harsh Mall

Harsh Mall

Marketing Strategy & GTM, Walmart

Retail Reset: Lockdown lessons from Reliance Retail
·Leadership & Organisation

Retail Reset: Lockdown lessons from Reliance Retail

What the CEO of the grocery business of one of India’s largest retailers learnt about managing anxious employees and customers, and meeting their evolving needs, over three months of lockdown

AU

Author