
Traditional marketing is dead
Growth hacking is the new way, where companies craft the product in way that encourage users to evangelize the product
Pankaj Tibrewal
Founder, Operator and VC
Fresh perspectives and timely insights from the Founding Fuel network. Stay current with the latest articles, conversations, and ideas shaping leadership and business strategy.

Growth hacking is the new way, where companies craft the product in way that encourage users to evangelize the product
Pankaj Tibrewal
Founder, Operator and VC

Management scholars in India could do well to study closely the success of global gurus like Jagdish Sheth
Rishikesha T Krishnan
Former Director, IIMB | Professor of Strategy

These simple rules help build enduring businesses
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author

Successful companies across sectors follow these simple rules to create memorable user experiences and to become brands of choice
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author

Founding Fuel's co-founders Indrajit Gupta, Charles Assisi and CS Swaminathan talk with Radio One's Hrishikesh Kannan about their maiden venture
Author

Can large organisations be nimble, disruptive and inspiring places to work? Yes, if they dismantle hierarchical, bureaucratic ways of working, says management guru Gary Hamel.
CKGSB Knowledge
Knowledge Partner

What does it take to be a founder of an enterprise? Are they all super humans with many skills?
Subroto Bagchi
Author, entrepreneur and philanthropist

How to harness the power of stories to connect, engage and inspire
Indranil Chakraborty
Founder | Storyworks

Starting your own business is not something that is right for everyone. Or for our world
Gourav Jaswal
Entrepreneur

Venture Capitalists in their current avatar resemble an old boys club where an unspoken caste system exists. But is anyone looking at real value creation?
Navroz Mahudawala
Managing Director | Candle Partners

Inflated valuations? No problem. It is a good thing actually and demonstrates entrepreneurship financing is maturing
Sachin Joneja
Independent Consultant

A curated selection of five pieces that got our attention this past week. These are intended to help introspect on our day off.
Founding Fuel

16 kms/hour. That is the minimum speed entrepreneurs and CEOs ought to be able to run at to stay on top
Dr. Rajat Chauhan
Founder | Back2Fitness

The pleasure centres that tickle Internet junkies and drug addicts are the same - we know this because of recent advances in the neurosciences
Charles Assisi
Co-founder and Director | Founding Fuel

It makes better business sense to serve a customer over the lifetime of the relationship rather than merely sell. A simple way to make that happen is by changing how you incentivise your salespersons
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author