
The new mantra of consultative selling
Smart companies aren't hiring salespeople anymore. They're investing, with good reason, in a different breed altogether.
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Fresh perspectives and timely insights from the Founding Fuel network. Stay current with the latest articles, conversations, and ideas shaping leadership and business strategy.

Smart companies aren't hiring salespeople anymore. They're investing, with good reason, in a different breed altogether.
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author

It often took several years - and sometimes decades - for companies to spread their wings around the world. But now, the old globalisation model is set to change dramatically.
Indrajit Gupta
Co-founder and Director | Founding Fuel

If you want to be CEO, stop thinking of yourself as a paid professional. Think of yourself as the owner
Haresh Chawla
Investor | Entrepreneur

Family managed businesses run the risk of being run over by their more contemporary counterparts. If they adhere to some ground rules though, they can come up trumps.
Harsh Vardhan
Strategy Consultant

Jack Ma who created Alibaba, China's biggest online marketplace is a hero in the country. And with good reason at that.
Neelima Mahajan
Editor in Chief of Think: Act Magazine, Roland Berger

The MBA programme, as we know it in India today, is an import from the West with modest efforts at adaptation. The time to change it has come.
Rishikesha T Krishnan
Former Director, IIMB | Professor of Strategy

Some pointers to books, articles, websites and hidden links on what it takes to build a great business model
R Sriram
Co-Founder | Next Practice Retail

Eight lessons that emerged in setting Founding Fuel up
Charles Assisi
Co-founder and Director | Founding Fuel

Many young tech entrepreneurs prefer to wear arrogance on their sleeve. Much like Steve Jobs did at Apple. Except that they are picking up the wrong lesson to learn.
N S Ramnath
Senior Editor | Founding Fuel

The conflict between regulators and entrepreneurs in India is a vicious cycle, a Catch-22 that needs to be broken.
Dinesh Narayanan
Independent journalist | Author of The RSS and The Making of The Deep Nation

Acquiring influence alone as a tool for personal branding is a rather shallow way of looking at things in the long run
Charles Assisi
Co-founder and Director | Founding Fuel

Rahul Sharma has built audacity into Micromax. He wants to take on the might of Xiaomi, Samsung and even Google, in the smartphone market
Rohin Dharmakumar
CEO & Cofounder | The Ken

Most consumers trust earned media - recommendations from friends and family - above all other forms of advertising
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author

Should venture capitalists be worried about a bubble? It's not relevant
Venky Ganesan
Managing Director | Menlo Ventures

Charles Assisi, Indrajit Gupta & C S Swaminathan discuss the underlying philosophy behind Founding Fuel
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