
Want to trigger action? Use a story
Stories put facts and data in context. They also engage the listener's emotions, inspiring them to act
Indranil Chakraborty
Founder | Storyworks
Fresh perspectives and timely insights from the Founding Fuel network. Stay current with the latest articles, conversations, and ideas shaping leadership and business strategy.

Stories put facts and data in context. They also engage the listener's emotions, inspiring them to act
Indranil Chakraborty
Founder | Storyworks

The likes of Flipkart and Snapdeal now resemble the brave Abhimanyu. They’ve gotten into the Chakravyuha. Will they emerge unscathed?
Haresh Chawla
Investor | Entrepreneur

A roundup of news and perspective on disruptive technology from around the world. In this issue: Space travel, alternative energy and virtual reality.
N S Ramnath
Senior Editor | Founding Fuel

Rachel Botsman, co-author of ‘What’s Mine Is Yours’, tells us where the collaborative economy is heading and why it requires a fundamental shift in understanding.
CKGSB Knowledge
Knowledge Partner

The Pitcairn family offers several lessons on how you can sustain a family business across not one, not two, but several generations.
CKGSB Knowledge
Knowledge Partner

A roundup of news and perspective on disruptive technology from around the world. In this issue: artificial intelligence, the fourth industrial revolution and blockchain.
N S Ramnath
Senior Editor | Founding Fuel

Business strategist Rajesh Srivastava analyses some of the recent business news: Netflix’s India strategy, GE’s move to Boston, the bloodbath among food tech firms, and General Motors’ Maven service
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author

Stop knowledge from walking out the door
Indranil Chakraborty
Founder | Storyworks

Insights from the book ‘Leading’ by Alex Ferguson, former manager of Manchester United with Michael Moritz, chairman of Sequoia Capital.
D Shivakumar
Operating Partner | Advent International

Alibaba is tightening the screws on fake goods being sold on its e-commerce platforms, but can it really stay a step ahead of counterfeiters?
CKGSB Knowledge
Knowledge Partner

Most large companies struggle to remain entrepreneurial while most small enterprises have a hard time trying to scale. It's time they learn from each other
Indrajit Gupta
Co-founder and Director | Founding Fuel

Insights from Al Pittampalli’s book ‘Read This Before Our Next Meeting’ on how to get more done
D Shivakumar
Operating Partner | Advent International

Mergers and acquisitions are incredibly tough to manage. How do you navigate the ground and yet take the right calls? An entrepreneur shares lessons from the road
Harsh Mariwala
Chairman | Marico

The essence of “being moved” is being persuaded to act upon your goodness. This holds a lesson for entrepreneurs
Baba Prasad
President and CEO | Vivékin Group

Here’s how you can create your own, easy to recall catalogue of stories for every business context
Indranil Chakraborty
Founder | Storyworks