
Reputation Management: What to Do When Your Brand Is Hit by a Scandal
As Mattel and Airbnb's Brian Chesky showed, an unconditional apology and self-penalization work
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Fresh perspectives and timely insights from the Founding Fuel network. Stay current with the latest articles, conversations, and ideas shaping leadership and business strategy.

As Mattel and Airbnb's Brian Chesky showed, an unconditional apology and self-penalization work
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author

What works and what doesn't when you have Doubting Thomases
Indranil Chakraborty
Founder | Storyworks

Strategic agility allows companies to respond quickly to short-term needs while simultaneously keeping long-term good in mind
Baba Prasad
President and CEO | Vivékin Group

Learning the ancient art from life around us
Sanjay Handu
Corporate Consultant

What You Can Learn About Creative Entrepreneurship From Their Journey
Founding Fuel

You don't need a complex plot or theatrics. Narrating experiences and anecdotes can make an abstract concept concrete and build its memorability
Indranil Chakraborty
Founder | Storyworks

Unilever, particularly through its Lifebuoy brand, and Apple are reaping the rewards of looking after the interests of all their stakeholders
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author

Steve Blank, entrepreneur and founder of the Lean Startup movement, on how Beijing taught him the world no longer revolves around Silicon Valley.
CKGSB Knowledge
Knowledge Partner

Sumit Chowdhury, founder, Gaia Smart Cities, talks about how the plan to create a 100 smart cities will allow many ideas to be pooled together and drive collaboration
Author

Say no if you don't have the particular competence, but the customer's reputation rests on it and there is a deadline
Subroto Bagchi
Author, entrepreneur and philanthropist

A brand merely satisfies customers by delivering on its promise. A cool brand helps us shape our identity, enhance our self-esteem and project ourselves to the rest of the world
Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author

Five principles that can help business leaders keep up with rapid change. An excerpt from—'No Ordinary Disruption: The Four Global Forces Breaking All the Trends'
Founding Fuel

Post the sale, there's every chance that the global business daily will expand its presence in Asia. Its market entry in India could depend on whether its new Japanese owner presses the right diplomatic buttons.
Indrajit Gupta
Co-founder and Director | Founding Fuel

The days of relying on a single sustainable competitive advantage are over; companies must focus on spotting new sources of advantage, exploiting them fast, and quickly moving on
Neelima Mahajan
Editor in Chief of Think: Act Magazine, Roland Berger

A special Google HangOut with a stellar panel offers insights on how to build enterprises that last.
Founding Fuel