
Hindustan Unilever’s storm in a teacup
Why the Red Label Kumbh Mela ad backfired and the do’s and don’ts for brand custodians when designing their communication

Piyul Mukherjee
Co-Founder | Quipper Research Private Limited
Fresh perspectives and timely insights from the Founding Fuel network. Stay current with the latest articles, conversations, and ideas shaping leadership and business strategy.

Why the Red Label Kumbh Mela ad backfired and the do’s and don’ts for brand custodians when designing their communication

Piyul Mukherjee
Co-Founder | Quipper Research Private Limited

In this issue: The Aadhaar ordinance, why excellence is not the opposite of failure, and why leaders need to be ‘AI bilingual’

N S Ramnath
Senior Editor | Founding Fuel

March 5, 2019: A roundup of news and perspective on disruptive technology. In this issue: Facebook, 5G, and Raghuram Rajan’s ‘The Third Pillar’

N S Ramnath
Senior Editor | Founding Fuel

This Week: Managing change at scale, the power of digital disorder, thinking methods that foster innovation, better meetings, turning ideas into reality, and autonomous vehicles and car insurance

Founding Fuel

In their book, ‘Character Carved in Stone’, Pat Williams and Jim Denney talk about the values the United States Military Academy at West Point cultivates to make strong leaders

D Shivakumar
Operating Partner | Advent International

Feb 26, 2019: A roundup of news and perspective on disruptive technology. In this issue: Microsoft employees question how their work is used, why lab-grown meat may not be a panacea, and China's CRISPR twins may end up with unintended modifications

N S Ramnath
Senior Editor | Founding Fuel

Finding fulfilment at work, alternatives to GDP, McKinsey’s conflict of interest, choosing the right team mix for Mars, and disruptive technologies

Founding Fuel

The case is symptomatic of a wider issue: in the race to generate wealth for their partners, are management consulting firms in danger of losing sight of their original purpose—to be trusted advisors to CEOs?

Arun Maira
Former Chairman, BCG India | Member, Planning Commission

In this issue: Aadhaar news roundup, tenchnology and state power in China, humanity and machine learning, the unintended consequences when designing incentives

Founding Fuel

Feb 19, 2019: A roundup of news and perspective on disruptive technology from around the world. In this issue: artificial intelligence, augmented reality, ethics in tech

N S Ramnath
Senior Editor | Founding Fuel

This Week: Scaling fast vs. having a viable economic model, Tim O’Reilly on Silicon Valley’s favourite growth strategy, and Twitter's travails

Founding Fuel

Twitter is not one, but three. It is a protocol, an app, and a media company. And being all the three is doing it no good

N S Ramnath
Senior Editor | Founding Fuel

Leadership transitions at Yes Bank and Cognizant, is the Three Horizon model still relevant, interview with Raghuram Rajan, and an ethical dilemma for Silicon Valley’s next generation

Founding Fuel

On March 1, Ravneet Singh Gill will assume charge at YES Bank. Will the entry of the quintessential MNC banker from Deutsche Bank be able to calm the troubled waters swirling around YES Bank?

Indrajit Gupta
Co-founder and Director | Founding Fuel

The media’s job is not to prosecute, but step in when regulatory authorities fail. And ask questions of antiquated laws such as Angel Tax

Founding Fuel