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Fresh perspectives and timely insights from the Founding Fuel network. Stay current with the latest articles, conversations, and ideas shaping leadership and business strategy.

A Merger Is Not an Idea
·Business & Strategy

A Merger Is Not an Idea

Why the Omnicom - Interpublic deal reveals a deeper failure of imagination in advertising

SS
Shekar Swamy

Shekar Swamy

MD & Group CEO | R K SWAMY Ltd

Inside Chennai’s Enduring Enterprises
·Business & Strategy

Inside Chennai’s Enduring Enterprises

A field report on family ownership, continuity, and the craft of building for the long term

UB
Upamanyu Bhattacharya

Upamanyu Bhattacharya

Professor of Retail | S P Jain Institute of Management & Research

The Quiet Work of Branding
·Leadership & Organisation

The Quiet Work of Branding

Five shifts shaping how organisations build clarity, continuity and trust in 2025

IG
Indranil Gupta

Indranil Gupta

Founder Director | BrandNEW Associates

When We Stopped Taking Things Apart
·Technology & the Future

When We Stopped Taking Things Apart

How abstraction, AI, and frictionless systems may be reshaping confidence, cognition, and first-principles thinking

AC
Ajay Chacko

Ajay Chacko

Director | Keya Foods International

A World Without Endgames
·Economy, Policy & Society

A World Without Endgames

What prolonged global conflicts mean for Europe, China—and India’s narrowing strategic space.

VK
Vivek Y. Kelkar

Vivek Y. Kelkar

Researcher, Analyst & Columnist on Geo-economics, Geopolitics and Sustainability

Test cricket’s second innings
·Economy, Policy & Society

Test cricket’s second innings

With the right positioning, Test cricket can become a premium cultural product — and a powerful tourism engine. The BCCI is uniquely placed to lead that shift.

SB
Shravan Bhat

Shravan Bhat

Journalist | Power Finance & Risk

When Stories Move Faster Than Systems
·Leadership & Organisation

When Stories Move Faster Than Systems

Why AI-accelerated narratives are exposing leadership and capability gaps across organisations

AB
Arjo Basu

Arjo Basu

Systems thinker & technologist | Entrepreneur

Revolution Inside AI
·Artificial Intelligence

Revolution Inside AI

As the world fixates on large language models, a quieter shift toward world models, scientific AI and safety is reshaping global power

SW
Sundeep Waslekar

Sundeep Waslekar

President | Strategic Foresight Group

The Best Stories of 2025
·Business & Strategy

The Best Stories of 2025

Ten of our best work through the year—on business, leadership, and geopolitical trends

FF
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