
When AI Raises the Average, Who Protects the Breakthrough?
Artificial intelligence is superb at optimisation. But transformation still comes from the deviations leaders choose to back.

Debleena Majumdar
Entrepreneur & business leader | Author
Fresh perspectives and timely insights from the Founding Fuel network. Stay current with the latest articles, conversations, and ideas shaping leadership and business strategy.

Artificial intelligence is superb at optimisation. But transformation still comes from the deviations leaders choose to back.

Debleena Majumdar
Entrepreneur & business leader | Author

Why the Omnicom - Interpublic deal reveals a deeper failure of imagination in advertising

Shekar Swamy
MD & Group CEO | R K SWAMY Ltd

Why India’s future power will be shaped less by diplomacy and more by trade architecture

Vivek Y. Kelkar
Researcher, Analyst & Columnist on Geo-economics, Geopolitics and Sustainability

A field report on family ownership, continuity, and the craft of building for the long term

Upamanyu Bhattacharya
Professor of Retail | S P Jain Institute of Management & Research

Five shifts shaping how organisations build clarity, continuity and trust in 2025

Indranil Gupta
Founder Director | BrandNEW Associates

Economic collapse, political revolt and great-power rivalry converge in Iran’s most dangerous moment in decades.

Vivek Y. Kelkar
Researcher, Analyst & Columnist on Geo-economics, Geopolitics and Sustainability

How abstraction, AI, and frictionless systems may be reshaping confidence, cognition, and first-principles thinking

Ajay Chacko
Director | Keya Foods International

What the Chola trail reveals about power, systems, memory, and coffee

Vijay Bhat
Founder-Director | Roots & Wings Consulting Services

From sacred groves to the Western Ghats, Gadgil’s work rebuilt the bridge between science and lived experience.

Founding Fuel

What prolonged global conflicts mean for Europe, China—and India’s narrowing strategic space.

Vivek Y. Kelkar
Researcher, Analyst & Columnist on Geo-economics, Geopolitics and Sustainability

With the right positioning, Test cricket can become a premium cultural product — and a powerful tourism engine. The BCCI is uniquely placed to lead that shift.

Shravan Bhat
Journalist | Power Finance & Risk

Why AI-accelerated narratives are exposing leadership and capability gaps across organisations

Arjo Basu
Systems thinker & technologist | Entrepreneur

Why talking about death early may be the most humane act of care we offer our families—and ourselves

Founding Fuel

As the world fixates on large language models, a quieter shift toward world models, scientific AI and safety is reshaping global power

Sundeep Waslekar
President | Strategic Foresight Group

Ten of our best work through the year—on business, leadership, and geopolitical trends

Founding Fuel