
How to get customers to own your brand
Companies as diverse as Airbnb and PepsiCo India are involving proactive consumers to gain competitive advantage

Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author
Discover what's capturing attention across the Founding Fuel network this week.

Companies as diverse as Airbnb and PepsiCo India are involving proactive consumers to gain competitive advantage

Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author

What leads to the belief that twenty-first century companies cannot be created by people over 30? Or 40? Or even 50?

Gourav Jaswal
Entrepreneur

BGI's secret sauce: an endless curiosity, a unique low-cost platform and a willingness to take on ambitious projects

Neelima Mahajan
Editor in Chief of Think: Act Magazine, Roland Berger

Scarce capital forces you to think harder about your problems, including potential ones.

Nitin Srivastava
CEO | Toqfactor Technologies

Korn Ferry International CEO Gary Burnison talks about the traits that successful leaders share in his book - Lead

D Shivakumar
Operating Partner | Advent International

Insights on how to change behaviour from Marshall Goldsmith and Mark Reiter's book Triggers: Sparking positive change and making it last

D Shivakumar
Operating Partner | Advent International

Some of the most admired entrepreneurs started late in life. Dr G. Venkataswamy started Aravind Eye Hospitals after he retired; Steve Jobs was 52 when the iPhone was launched

Rishikesha T Krishnan
Former Director, IIMB | Professor of Strategy

How to attract users without having to shell out money on traditional marketing activities

Rajesh Srivastava
Corporate Veteran, Thought Leader | Educator & Bestselling Author

People are finding ways to share everything. Technology is enabling a new method of consumption that gives people access without ownership. Sooner or later your business will be a target

Haresh Chawla
Investor | Entrepreneur

How do you ensure that your company's values are not just abstract concepts? Listen and share stories from employees on how they are living these values

Indranil Chakraborty
Founder | Storyworks

Disagreements, even occasional anger, lead to better ideas and mutual trust

Subroto Bagchi
Author, entrepreneur and philanthropist

Ever wondered how some influential (and not-so-influential) people and companies get popular on social media for no apparent reason? In a discreet operation, we investigate how.

Charles Assisi
Co-founder and Director | Founding Fuel

There is only so much you can accomplish on any given day. So why not outsource the more mundane tasks? It's cheap, efficient and frees you up to do everything else

Charles Assisi
Co-founder and Director | Founding Fuel

Dilip Kapur, the founder of Hidesign, in conversation with radio host Hrishi K of Radio One

Founding Fuel

It's easy to blame the speed and reach of online technology for the problems leading up to Housing.com's CEO's resignation. But technology only quickens and amplifies people's actions

N S Ramnath
Senior Editor | Founding Fuel