
Brand friend for life
Most consumers trust earned media - recommendations from friends and family - above all other forms of advertising
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Discover what's capturing attention across the Founding Fuel network this week.

Most consumers trust earned media - recommendations from friends and family - above all other forms of advertising
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Should venture capitalists be worried about a bubble? It's not relevant
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Experiment and struggle, make mistakes, take chances, and you may land up in the magic quadrant of high love and high competence
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There's a smart way to turn customers into your biggest business ambassadors--and that too, without wasting big bucks on advertising.
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Prof Ram Charan decodes Steve Jobs' legacy at Apple
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As organisations get more and more younger, Ram Charan focuses on how CEOs will need to change the way they lead.
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Indian firms find it hard to inculcate radical innovation into their DNA. Perhaps they could draw inspiration from the experiences of US based pharmaceutical firm Vertex.

Rishikesha T Krishnan
Former Director, IIMB, Professor of Strategy

The search for higher purpose

Indrajit Gupta
Co-founder and Director, Founding Fuel

That you will age and die is a given. The questions are when and whether it will be miserable or graceful

Charles Assisi
Co-founder and Director, Founding Fuel

The tech route to safety

Indrajit Gupta
Co-founder and Director, Founding Fuel

An effort to make sure that the best and brightest don’t get left behind merely because they were born poor or underprivileged

Rishikesha T Krishnan
Former Director, IIMB, Professor of Strategy

China is not known to be an innovative economy, but Shaun Rein, author of The End of Copycat China, believes that will change sooner than we know

CKGSB Knowledge
Knowledge Partner

We live in a connected world where ignorance is not an excuse. KV Kamath is a case in point.

Charles Assisi
Co-founder and Director, Founding Fuel

Are people really your biggest asset?

Indrajit Gupta
Co-founder and Director, Founding Fuel

As China seeks to innovate and upgrade its economy, has it developed any region that can definitively be called the Chinese Silicon Valley?

CKGSB Knowledge
Knowledge Partner