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How to brand a humble piece of white cloth
·Business & Strategy

How to brand a humble piece of white cloth

The Growth Factor: How Ramraj Cotton veshtis became a brand; how the pandemic is making exclusion worse; Khadi: sales are up, but what about employment?

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N S Ramnath

N S Ramnath

Senior Editor, Founding Fuel

Facebook, Google and Jio—the China Playbook
·Technology & the Future

Facebook, Google and Jio—the China Playbook

This Week in Disruptive Tech | July 15, 2020: A roundup of news and perspectives on how technology is shaping the future, here in India and across the world

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N S Ramnath

N S Ramnath

Senior Editor, Founding Fuel

WFH Daily #113: The art of asking
·Business & Strategy

WFH Daily #113: The art of asking

July 14: Why this might be a good time to increase salaries; what today’s businesses can learn from print ads that went digital; why sequencing matters

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Founding Fuel

Founding Fuel

Why Kanchipuram should weave stories
·Business & Strategy

Why Kanchipuram should weave stories

The Growth Factor: The way ahead for Kanchipuram’s silk sari weavers; what MSMEs can learn from the school of fish; can MSMEs account for 60% of exports in two years

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N S Ramnath

N S Ramnath

Senior Editor, Founding Fuel

I want my MTV
·Economy, Policy & Society

I want my MTV

That line from the Dire Straits classic Money for Nothing says it well: people facing the uncertainty caused by a pandemic, are turning to familiar, comfort brands. Here’s a view on the phenomena from a millennial in New York, and perspective from his dad in Mumbai

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Harsh Mall

Harsh Mall

Marketing Strategy & GTM, Walmart